JRN 122 Public Relations
The course looks at the practice of public relations, its use and purpose in corporate, organizational and public fields, and offers practical writing and planning skills. Students will create press releases, write for different media, create campaigns and press kits and learn to use social media and blogs to further corporate communication. The course will also cover media training and press conferences, event planning, crisis PR, ethics and the law and public relations.
Distribution
JRN