DMC IV Digital Marketing Analytics

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. This online class features optional live sessions.   This is a RIZE course. Recommended: DMC I, DMC II or DMC III.

Credits

3

Distribution

DMC