BUS 166 Consumer Marketing Research
This course provides a comprehensive, experiential approach to conducting marketing and advertising research and understanding how it applies to consumers. We will examine how the entire research process works-from problem definition to design, data interpretation and presentation and how it can be used for B2C marketing decision making. The class will perform a "real life" consumer-based market research project consisting of both online and offline market research tools. Prerequisite: Bus 160
Prerequisite
Take Bus 160
Distribution
BUS