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Creative Advertising Minor

Affiliated departments: Art, Business, and Film, Media & Communications

 

The minor in Creative Advertising is an interdisciplinary program providing students the opportunity to explore the creative elements in conjunction with the development of advertising as well as the principles behind the business and psychology of professional advertising campaigns. This minor is designed to add critical value to those entering the fields of marketing and advertising, graphic design, business, media communications, and public relations.

Requirements

Core courses

BUS 160Principles of Marketing

3
BUS 161Principles of Advertising

3
BUS 180AAdvanced Advertising Seminar

3
FLM 139AIntroduction to Digital Video Production

3
JRN 122Public Relations

3
PHO 111The Art Director

3

Electives

Choose at least two additional elective courses for a total of no less than six units.
ART 22-Dimensional Art and Design: Global Perspectives

3
ART 193D Printing and Rapid Prototyping

3
ART 1193D Printing and Rapid Prototyping

3
ART 169Fashion, Body and Identity

3
FLM 123/FLM 223Commercial Production

3
FLM 154AProducing 1: Production Management

3
JRN 101Basic News Writing

3
JRN 115Multi-Platform Copy Editing

3
PHO 102Digital Image Editing I

3
PHO 107Applied Photography

3
PHO 108The Art of Lighting

3
PHO 174Advanced Advertising Photography

3
Total Credit Hours:6

Total Credit Hours: 24