Digital Marketing Certificate Program
WHY DIGITAL MARKETING?
According to the Bureau of Labor Statistics, marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $141,490. Furthermore, the number of marketing manager roles is expected to grow 10% in the next 10 years. Despite the strong career prospects of people with digital marketing skills, very few colleges offer robust programs in this area. While there are numerous reasons for this, the main one is simply that keeping curriculum up to date with the trends and technological innovations within Digital Marketing is hard. Industry standards change on an almost annual basis , and altering curriculum to keep up with it can be a difficult task for any one college to manage. The Digital Marketing program is intended to integrate with existing college marketing or digital communication curricula to provide students with the most vital and in-demand skills in the area.
According to Emsi Burning Glass, in the last 12 months, there were 49,284 postings for digital marketing-related jobs in the Los Angeles-Long Beach-Anaheim metro area. Further, job opportunities in LA for graduates in this degree are expected to grow by 18.10% in the next 10 years, which is faster than the national average of 14.52% and California as a whole (16.53%).
ABOUT PROGRAM
After consulting with multiple Fortune 500 companies and successful startups, we identified several vital skills that entry-level marketing coordinators and managers typically lack upon completion of an undergraduate marketing program.
Therefore, this Digital Marketing program focuses on SEO, Analytics, Social Media Strategy, and Email Marketing in addition to viral growth techniques, influencer marketing, data mining, and lead generation to prepare students for the realities of marketing roles in the modern workforce.
Digital Marketing Certificate Illustrative
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COURSE
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NAME
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RECOMMENDED
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UNITS
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BUS 160
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Principles of Marketing
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-
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3
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BUS 165
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New Media Marketing
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3
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DMC II
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Email Marketing
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None
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3
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DMC III
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SEO and SEM
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DMC I
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3
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DMC IV
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Digital Marketing Analytics
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DMC I, II, or III
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3
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DMC V
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Viral and Organic Growth
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None
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3
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Program Learning Objectives
Please note, the program level Learning Objectives here are specific to the Rize Digital Marketing
classes and do not consider students’ core classes taken through their home institutions.
- Students will be able to identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
- Students will be able to design, justify and assess the impact of campaigns across the full range of popular digital channels.
- Students will be able to build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
- Students will be able to assess the effectiveness of cross -channel campaigns in relation to broader business objectives.
Boilerplate Information
Lower Cost Models Consortium
The LCMC was founded in 2017 by a collection of college presidents looking to partner on collaborative solutions that expand educational opportunities for students while streamlining and lowering institutional costs. Leveraging an innovative online course sharing model, LCMC colleges can start new, enrollment-driving academic programs without the upfront cost, time, and risk typically associated with new program development. Together, 130 member institutions have started hundreds of new pathways to employment for students in high- demand fields like Computer Science, Digital Marketing, and Cybersecurity.
Rize Education
Rize Education was founded at Adrian College in 2019 to help small colleges and universities start enrollment-driving majors and minors that provide new pathways to employment for students. Over the last two years, Rize has helped 90 colleges start 300 new academic programs through an online course-sharing model developed in partnership with the Lower Cost Models Consortium. These shared majors allow colleges to provide students with degree pathways in high-demand areas without incurring the upfront cost and risk typically associated with developing new majors.